Case studies

Quiet work. Loud results.

A selection of engagements across SMEs and startups. Names are used with permission; numbers are the client's, not ours.

Northbloom

DTC retail · 28 staff

Business & digital strategy · 6 weeks

Challenge

A profitable retailer plateauing online, with a roadmap pulled in five directions by agencies and internal stakeholders.

What we did

Two-week diagnostic across channels, finance and ops
Reset positioning and rebuilt the 12-month digital roadmap
Killed three projects, doubled investment in two

+38%

Online revenue, 2 quarters

-22%

Marketing spend

Roadmap the whole team agreed on

Tellurio

B2B SaaS · pre-Series A

Finance for startups · 8 weeks

Challenge

Founders heading into a Series A with a spreadsheet model investors kept poking holes in.

What we did

Rebuilt driver-based financial model from first principles
Authored the fundraising narrative and board pack
Coached the CEO through investor Q&A

€6.2M

Series A closed

3.1×

Oversubscribed

Follow-up model questions from leads

Petal & Press

Specialty manufacturer · 45 staff

Process optimisation · 10 weeks

Challenge

Order-to-cash creeping past 40 days, with the ops team firefighting instead of building.

What we did

Value-stream mapped the full order journey
Redesigned approvals and reset RACI across three teams
Introduced a weekly metrics review owned by the COO

-52%

Order-to-cash time

+18 pts

On-time delivery

1 hr/wk

New metrics ritual, still running

Helio Labs

Climate hardware · seed stage

Smart investment + advisory · ongoing

Challenge

Strong technical team, weak commercial story, and a seed round that needed both capital and operating support.

What we did

Co-invested alongside lead at seed
Embedded a fractional partner for go-to-market and finance
Introduced 6 design partners from our network

€350k

DigitTal co-investment

Paid pilots in 5 months

18mo

Runway extended

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